Coca-Cola has officially launched its FIFA World Cup 2026 campaign in Ghana, introducing a series of fan engagement activities, watch parties, and entertainment experiences aimed at bringing the global football tournament closer to consumers.
The campaign, dubbed “Feel It All,” was unveiled at Ghud Park, Accra Mall, during Ghana’s opening World Cup match against Panama. The event attracted football fans, media practitioners, influencers, and business partners.
The launch marks the beginning of a nationwide activation programme that will see Coca-Cola host watch parties and interactive fan experiences throughout Ghana’s participation in the tournament.
Speaking at the launch, Director of Franchise Operations for Equatorial Africa at Coca-Cola, Mr. Mensah Seneadza, said football continues to be a unifying force in Ghana.
“In Ghana, football is more than a game. It is a shared emotion that brings millions together, especially during the FIFA World Cup, and we are proud to give our consumers an opportunity to feel it all,” he said.
He added that the campaign reflects Coca-Cola’s long-standing relationship with Ghana, where the company has operated for nearly 70 years.
As part of the initiative, Coca-Cola will activate all three of Ghana’s group-stage matches through watch party experiences designed to bring fans together to celebrate the tournament.
A major highlight of the campaign will be Ghana’s group-stage clash with England, where Coca-Cola plans to introduce the globally acclaimed “José vs Mourinho” experience. The concept uses advanced technology to create real-time debates featuring different versions of football manager José Mourinho, offering fans a unique blend of sport and digital entertainment.
Throughout the tournament, fans will also have access to the Coca-Cola Experience Zone at Ghud Park, where they can watch live matches, take part in interactive activities, and win prizes.
To round off the campaign, Coca-Cola has announced plans for a concert to be staged alongside the FIFA World Cup 2026 final on July 19, blending football and music in what organisers describe as a grand celebration of the tournament.
Managing Director of the West African Countries Business Unit of Equatorial Coca-Cola Bottling Company (ECCBC), Mr. Felix Gomis, described Ghana as one of the company’s most important markets in the region.
“Ghana remains one of our most strategic markets in the region, and the passion we are seeing from fans during this campaign reflects how deeply football is embedded in everyday life across the country,” he said.
The campaign is being implemented by The Coca-Cola Bottling Company of Ghana (TCCBCG), the authorised bottling partner of Coca-Cola in the country and a subsidiary of Equatorial Coca-Cola Bottling Company.
Coca-Cola says the initiative forms part of its long-standing partnership with FIFA and its commitment to delivering memorable experiences for football fans in Ghana throughout the tournament.
