National Communications Director hopeful of the New Patriotic Party (NPP), Gordon Asare-Bediako, has strongly criticised the National Democratic Congress (NDC) over its newly introduced “Strategic Recommendations for Countering Propaganda,” describing it as a sign of political panic rather than effective governance.
According to him, the document reflects a government more focused on controlling narratives than demonstrating real performance, arguing that an administration delivering results would not require elaborate communication strategies to defend its record.
In a detailed response titled “Setting the Record Straight,” Asare-Bediako, who is also a journalist and UK Chartered Marketer, took direct aim at Prof. Yaw Gyampo and Evans Owusu, saying the memo exposes what he called the government’s growing desperation.
He questioned the need for a “Rapid Response Communication Team,” insisting that strong governance should speak for itself. In his view, citizens do not need constant messaging when economic conditions such as jobs, stable prices, and reliable public services are evident in their daily lives.
“You do not need a Rapid Response Communication Team to defend a government that is working,” he argued, adding that effective performance naturally builds public confidence without heavy communication intervention.
He further suggested that the existence of such a strategy indicates what he described as a “disconnect between government messaging and public perception,” claiming that the administration is “losing the reality war rather than the propaganda war.”
Quoting from the NDC memo, he highlighted a section which warns that failure to respond to misinformation could create the impression of underperformance even when evidence suggests otherwise. He interpreted this as an admission that the government is concerned about public trust in its messaging.
The memo also advocates for a “disciplined, evidence-based and legally conscious communication strategy” to reassure citizens of government accountability and transparency.
However, Asare-Bediako dismissed the reliance on communication tools and digital messaging, stating that “infographics and short videos cannot replace stable prices and jobs.”
He concluded by stressing that the opposition will continue to demand measurable results from government rather than communication strategies, insisting that “Ghanaians deserve results, not excuses.”
“NDC Losing Reality War”—Gordon Asare-Bediako Slams Prof. Gyampo Over Propaganda Strategy Memo | GhanaPublicEye
